Evaluate and improve brand position.
A member of the DRG publishing group, Annie’s celebrates home, family and the creative spirit by delivering exceptional products that enable creativity, nurture memories and uphold positive values.
Messaging and Story Reframe
- Assess magazines and brand position in the creative and handmade market.
- Planned and executed market assessment.
- Made recommendations for rebranding and positioning.
- Devised a rebranding campaign targeting both retailers and consumers, leveraging the whole range of industry influencers: traditional media, digital and social media, consumers, and bloggers.
DRG used the brand strategy and customer profiles internally to recalibrate brand position and plan future actions. They developed visual and content-rich monthly marketing campaign programs for each publication with consumer engagement for the primary markets. Sales increased 15 to 20 percent.