The path to acquisition
A successful software company, with a global customer base, Jasper hired LYN, previously Skye, and her team to assess/mine the company’s history, customers, and influencers opinion to develop a long-term integrated marketing communication and PR strategy with an eye towards acquisition.
Integrated MarCom Plan
Panel and Speaker Program
Event and Conference PR
White Papers and Articles
- Mine the client’s history, customer, and influencer relationships to clarify
marketposition, messaging and leadership influence.
- Launch SaaS-based verification solutions into
market; create messaging and content to influence current customers to move to SaaS solution vs. individual product lines.
- Partnered with CEO and executives company-wide to develop three-year global marketing communications program and messaging to enhance business strategy and technology in support of key business initiatives.
- Worked with executive team to reframe company and product messaging and Go To Market story.
- Executed company-wide communications KPI-driven marketing, communications and PR strategy and campaigns.
- Built and executed global executive speaker and event program.
- Wrote a quarterly customer-focused newsletter.
- Placed two-to-three contributed articles per quarter, secured one-to-four interviews per month.
- Won high-profile coverage and awards including Red Herring, Ernst and Young, and Gartner.
Built and executed strategic three-year global integrated marketing communications and PR program resulting in the acquisition of the company by market leader Cadence Design Systems.