Poached Jobs

Telling a great story.

About

A Portland start-up with a passion – equally for technology along with the hospitality industry – realized that once it had gone national, it needed to think about actively engaging in public relations, local and national.

Audience

Technology
Hospitality

Category

SaaS Technology
Hospitality

Solutions

Public Relations
New Product Launch
Panel & Speaker Program

Objectives

  • Develop local and national public relations program with technology, business, hospitality, and restaurant media – traditional and online.
  • Expand the presence of the executive team locally and nationally.

Execution

  • Collaborated with team to build updated industry and company story framework.
  • Developed new company pitch deck.
  • Leveraged data to use in editorial opportunities.
  • Developed and managed third-party relationships.
  • Secured two Portland Business Journal articles in the first 30 days of work.

Results

In the first 60 days, LYN worked with the team to expand the company and product story, secured two Portland-based articles, and began working with third parties to launch the company in two new markets fall of 2018.

LYN Communications

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 © LYN Communications 2018

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